The first thing we look at in the site audit is the parts of your website that are already indexed in the search engines. We also need to ensure that Google and other crawlers can visit your pages. To do this, we check your sitemap and its completeness and validity, as well as the information stored in robots.txt for the bots.

Your website is not an island – and the location of the server on which it is hosted plays an important role for Google and other search engines. This is because they prefer to show local content to searchers.

A content analysis is a must in the SEO audit - it's about user-friendliness and clarity as well as content that provides visitors with clear added value. The search engines value this as much as a page structure that is geared towards the most important keywords. Conversely, duplicate content or keyword stuffing can have a negative impact on the ranking.

OnPage means "on the page" and that's exactly what it's about. OnPage optimization concerns everything that can be directly improved on the website - this concerns the architecture of the page, structured menu navigation and quick clicks through to the desired content. More than three mouse clicks are a big no-go. In addition, as part of OnPage measures after the SEO test, all pages that are not necessarily important for Google can be excluded from indexing with NoFollow, making the crawlers' work easier. A well-designed page should also have internal links, meaningful URLs and proper meta tags and other meta data.

OffPage is the high school of SEO, because it is not about the actual website. Much of the value that a page is assigned in the ranking comes from backlinks. These links to and from other pages are the website's "circle of friends". If they are reputable, relevant and trustworthy, this significantly increases the positioning in the search results. Conversely, an overload of worthless or even dubious links quickly leads to a loss in the ranking. Therefore, it is not just about link building, but also about tracking down and eliminating obstructive backlinks. There should be a clear structure here - where should your page go? In addition, appearances on social networks or a listing in Google's My Business directory can also be helpful with off-page measures.

Since the summer of 2020, Google has clearly put mobile websites first - new pages are therefore visited by bots looking for mobile-compatible pages. This is especially true for newly created sites. Therefore, a page optimized for mobile devices should be implemented based on identical structures and keywords as the desktop version.