OnPage and OffPage optimization for more visibility

Optimize your website and its backlinks with our expertise.

SEO optimization of a website is about more than just sprinkling a few keywords. Targeted determination of the target group and search behavior is just as important as editing the backlinks.

  • SEO OnPage and OffPage complement each other
  • Optimization for the website and its links
  • Integrated SEO
  • Better ranking, more traffic, higher sales
We offer you successful SEO optimization

You will get the best results if you get the SEO optimization of your website from an expert – ideally everything from a single source. This way, all results and measures work together in a meaningful way. Search Engine Optimization includes various areas:

SEO Analyse / Audit
How effective is your SEO? Audit and analysis provide clarity!
SEO Strategy
Use keywords effectively and reach customers where they are.
Continuous optimization
Monitoring and support for consistent and increasing success of your SEO measures.
Reporting
What works particularly well – and what can be improved?

With an integrated basket of measures, your ranking on Google’s results pages can be significantly improved. Through an on-page analysis and targeted on-page SEO optimization as well as the revision of all backlinks as part of off-page SEO, you benefit from the full potential of search engine optimization.

What is OnPage optimization?
SEO OnPage optimization includes everything that can be significantly improved directly on your website. This includes visible content, but also the architecture and structure of your site, metadata, performance and loading times and, last but not least, user guidance. With OnPage SEO, even the best website can still be made more efficient - usually with visible results.
This brings you OnPage optimization
Website optimization includes numerous possible measures. Not all of them are necessary or useful for every page, so we would like to give you just an initial overview of where OnPage SEO can start.
HTML
The code behind the website ensures correct meta tags and other metadata, attractive formatting of your content and tagging of graphic content. Coherent HTML code makes your website much easier to "digest" for search engine crawlers.
Loading times and performance
should definitely be checked. How quickly do the pages load? Do overly heavy graphics hinder loading? Internet users are impatient - they don't wait long, but click on to the next page if your website doesn't load immediately.
Responsives Design
is also important, as more and more users access searches primarily or even exclusively via mobile devices. A web design that is specifically optimized for smartphones and tablets will make you more friends - and customers.
URLs and website structure
are a focus of OnPage SEO. A "speaking" URL for your homepage, which is chosen with regard to the main keyword, is just as important as useful subpages and a clear sitemap. Internal links and a user-friendly menu make navigation easier not only for your visitors, but also for Google's bots.
The showcase of your offer is design and content
Your online presence. Both should be tailored to the tastes and requirements of your target customers. Text and formatting on an optimized website contain exactly the right amount of relevant keywords, along with content that offers added value to the user and is therefore happy to be shared, commented on or recommended.
What is OffPage optimization?
OffPage SEO encompasses everything that does not take place on your website. The majority of possible measures fall into the category of link building. The websites you link to, but also the pages that lead to you, are something like virtual business contacts. The higher quality and more reputable they are, the more valuable they are for the search engine crawlers that decide on your ranking.
Content Marketing
Link building rightly plays an important role in content marketing. Just as you cannot make high-quality contacts without good preparation, access to high-quality and reputable backlinks is not always easy. Experienced SEO specialists usually avoid quick solutions such as purchased links or link exchanges. Here, less is more. The first step to success is content that appeals to your visitors - because this means that others will be happy to link to your website.
Guest contributions
Another way to get backlinks is to contact the operators of thematically relevant websites and publish articles or guest posts on their sites.
Business directories and Google My Business
A listing in directories can also be very helpful, especially in industry directories. This is helpful if you not only want to establish yourself with an online shop for the whole of Germany and beyond, but also appeal to local users. Industry directories and an entry in Google My Business make you more visible to customers in Berlin, Hanover, Munich, Stuttgart, Cologne or Hamburg - or wherever you want to attract new customers.
SMM
Conversely, you can also refer to others on your website with off-page SEO - and here the same applies: the higher the quality of the links, the better for your ranking. In addition to links to reputable information offers and blogs, links to business partners can appear here, but also references to your offers on social media. If you regularly maintain the respective channels and always offer new, attractive content, for example in the form of videos on YouTube or tutorials on Instagram, this is another plus point for your search engine optimization. The same applies to customer reviews and dialogue with visitors on Facebook.
Our tools for on-site and off-site optimization
The information provided by important tools ensures optimal results in search engine optimization. Our experts use various tools for an audit and keyword analysis, as well as for testing backlinks.
SEO-Tools
On/OffPage SEO
Anwendungsgebiet
Bedeutung
  • Google Search Console
    Onsite und Offsite
    Rankings, Backlinks, Ladezeit, Klickrate, Impressionen
    sehr hoch
  • Google Keyword-Planer
    Onsite und Offsite
    Keywords, Suchvolumen, Wettbewerb
    sehr hoch
  • Google Analytics
    Onsite
    Mobilfreundlichkeit
    sehr hoch
  • Google PageSpeed Insights
    Onsite
    Ladezeit / Page Speed
    hoch
  • Ahrefs
    Onsite und Offsite
    Rankings, Keywords Backlinks und me
    sehr hoch
  • Screaming Frog
    Onsite
    Meta-Daten, Links, Server-Status, Canonicals und mehr
    sehr hoch
  • Seobility
    Onsite und Offsite
    Ladezeit / Page Speed, Rankings, Backlinks und mehr
    sehr hoch
  • Searchmetrics
    Offsite
    Sichtbarkeit, Rankings
    sehr hoch
Why on- and off-page optimization
is so important

Improving your website doesn’t end with the measures directly on the homepage and some landing pages – in order to specifically address the customers you want to reach, you need an SEO strategy that also includes off-page measures.
A combination of on-page and off-page SEO involves various steps. It begins with identifying the appropriate keywords and an SEO test of your website. This forms the basis for further optimizing content, structure and links. Your site becomes more appealing, more valuable and receives better, more reputable links. This inevitably improves the perception of the site by Google crawlers.

If you are currently planning your website, SEO expertise from a trustworthy company for on-page and off-page design is invaluable – for an existing site, all of the measures described can significantly increase the effectiveness of your online presence. A reputable agency will take time-consuming work off your hands and develop new, targeted strategies for your online marketing!

What our customers say
As experts in the search engine optimization and marketing industry, SEO Factory managers and staff have a proven track record for creating effective internet marketing strategies with measurable, long-term results.
  • ANNA KRUM
    Fachbereich: We have finally found an SEO agency that delivers results. We are very happy with Unitedads' work.
  • ANNA KRUM
    Fachbereich: We have finally found an SEO agency that delivers results. We are very happy with Unitedads' work.
  • ANNA KRUM
    Fachbereich: We have finally found an SEO agency that delivers results. We are very happy with Unitedads' work.
  • ANNA KRUM
    Fachbereich: We have finally found an SEO agency that delivers results. We are very happy with Unitedads' work.
  • ANNA KRUM
    Fachbereich: Wir haben endlich eine SEO Agentur gefunden, die Ergebnisse liefert. Wir sind sehr glücklich mit der Arbeit von Unitedads.
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